PRIVACY POLICY

Please note that this information may be updated from date to date, no rights can be derived from it:
Last updated on 24/03/2024

1.1 Information on the collection of personal data and contact details of the responsible party.

We are pleased that you are visiting our website and thank you for your interest. Below we inform you about how we handle your personal data when using our website. Personal data is any data by which you can be personally identified.

1.2 The data controller of this website within the meaning of the General Data Protection Regulation (AVG) is:




The data controller is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or questions to the controller). You can recognize an encrypted connection by the URL beginning with “https://” and the padlock icon in your browser bar.

Data collection when visiting our website. With purely informational use of our website, that is, if you do not register or otherwise provide us with information, we collect only that data that your browser sends to our server (so-called “server log files”). When you visit our website, we collect the following data that is technically necessary to deliver the website to you:

  • The visited pages of our website
  • Date and time of access
  • Amount of data sent to you in bytes
  • Source reference from where you came to the page
  • Browser used
  • Operating system used
  • IP address used (if any, anonymized

Analytics Tools and Ads

a) Google Analytics

This website uses features of the web analytics service Google Analytics. The providers are Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables us to obtain information about user behavior on the website in order to improve and adapt our website to the needs of users. In the process, data such as your IP address, the pages visited, your browser used, your browser language and other anonymous usage data are sent to and stored on Google servers in the USA. The IP address transferred within the scope of Google Analytics is not combined with other Google data. We have also enabled the “IP anonymization” function on this website so that your IP address is truncated by Google within the member states of the European Union or other contracting states of the Agreement on the European Economic Area before it is sent to the USA. Only in exceptional cases will the full IP address be sent to a Google server in the USA and truncated there.

The use of Google Analytics is based on Article 6(1)(f) of the AVG. We have a legitimate interest in analyzing user behavior in order to optimize both our web offerings and our advertisements.

b) Google AdSense

This website uses Google AdSense, an advertising integration service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google AdSense uses cookies that are stored on your computer and allow analysis of the use of the website. Google AdSense also uses web beacons (invisible images). These web beacons can be used to evaluate data such as visitor traffic on these pages.

The information generated by cookies and web beacons about the use of this website (including your IP address) and the delivery of advertising formats is transmitted to a Google server in the USA and stored there. This information may be passed on by Google to Google contract partners. However, Google will not combine your IP address with other data you have stored.

The storage of AdSense cookies is based on Article 6(1)(f) of the AVG. We have a legitimate interest in analyzing user behavior in order to optimize both our web offerings and our advertisements.

If you wish to disable Google AdSense's use of cookies, you can do so via the appropriate settings in your web browser or by using the opt-out button at the following link: https://adssettings.google.com/authenticated

Please note that certain functions of this website may not be available or may be limited if you have disabled the use of cookies.

Data processing related to Google Maps:

This website uses the Google Maps service via an API.

The service is provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

In order to use the functions of Google Maps, it is necessary to store your IP address.

Normally this data is sent to a Google server in the United States and stored there. The provider of this website has no control over this data transfer.

The use of Google Maps serves the legitimate interest of an attractive display of our online offers and the easy findability of the locations listed on the website. This constitutes a legitimate interest within the meaning of Article 6 (1) (f) of the AVG.

Data processing with respect to Google Web Fonts:

This website uses so-called web fonts from Google for consistent display of fonts.

When opening a page, your browser loads the necessary web fonts into your browser's cache to display text and fonts correctly.

This requires your browser to connect to Google's servers. This informs Google that our website has been accessed via your IP address.

The use of Google Web Fonts serves the legitimate interest of a uniform and attractive display of our online offers. This constitutes a legitimate interest within the meaning of Article 6 (1) (f) of the AVG.

If your browser does not support Web Fonts, a standard font will be used from your computer.

Data subjects' rights:

  • As a data subject, you have several rights regarding the processing of your personal data.
  • These rights include the right to information about what personal data of yours is being processed and under what circumstances.
  • You also have the right to have incorrect or incomplete data corrected or completed.
  • Under certain conditions, you have the right to request deletion of your personal data.
  • You also have the right to request restriction of the processing of your personal data under certain circumstances.
  • If you have provided personal data to us based on your consent or to perform a contract, you have the right to receive this data in a structured, common and machine-readable format.
  • You also have the right to object to the processing of your personal data, particularly if such processing is based on our legitimate interests.
  • If you have given us consent to the processing of your personal data, you may withdraw this consent at any time. The lawfulness of the processing of your data prior to the withdrawal remains unaffected.
  • To exercise your rights or obtain more information about data protection, you may contact us at any time. Contact details can be found at the end of this privacy policy.
  • In addition, you have the right to lodge a complaint with a data protection supervisory authority if you believe that the processing of your personal data violates data protection legislation.

 

Automatic decision-making:

  • In some cases, automatic decision-making, including profiling, may occur to offer you customized services or improve our products and services.
  • Such decisions may be based on the personal data you have provided, your user behavior or other relevant factors.
  • If you have any concerns about such automatic decision-making, you may contact us at any time to express your views.

 

Data Security:

  • We take appropriate technical and organizational measures to ensure the security of your personal data.
  • We take measures to prevent unauthorized access, unauthorized disclosure, unauthorized use or unauthorized modification of your data.
  • In addition, we require our employees and partners to adhere to strict confidentiality, agreements and privacy standards.

 

Links to other websites:

  • Our website may contain links to other websites that are not operated or controlled by us.
  • Please note that this privacy policy applies only to our website. We are not responsible for the privacy practices of other websites to which we link.
  • We encourage you to read the privacy policies of these websites to be aware of their privacy practices.

 

Changes to this privacy policy:

  • We reserve the right to change or update this privacy policy at any time to comply with changed legal requirements or our own business practices.
  • In the event of significant changes, we will notify you of the updated privacy policy either through a notice on our website or by email.

 

Data processing for order fulfillment:

If necessary, personal data that we collect during ordering will be transferred to the selected shipping company and bank.

Data processing by specific service providers for order processing and fulfillment:

  • We use the service “Order Printer Pro” from FORSBERG (haftungsbeschränkt) for the processing and printing of invoices, packing slips and other documents related to your order.

 

Data processing for payment services:

  • Depending on the payment method you choose, payment data processing may be performed by third-party payment service providers such as PayPal, Klarna, Stripe or similar.
  • We do not have access to your payment data as it is processed by the respective payment service providers.

 

Data processing related to analytics and marketing tools:

  • We use Google Analytics, a web analytics service provided by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).
  • Google Analytics uses cookies to analyze how users use the website.
  • The information generated by the cookie about your use of the website, such as your IP address, is sent to and stored by Google.

 

Online Marketing and Facebook Pixel:

  • This website uses the “Facebook Pixel” from Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”).
  • The Facebook Pixel is an analytical tool that can measure the effectiveness of ads by understanding the actions of website visitors after they are referred to the website through an ad on Facebook.
  • This information is used to optimize advertising efforts on Facebook.

 

Online Marketing To provide our customers with a personalized online marketing experience, we use advanced features of the Facebook Pixel. This is a tracking tool operated by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (“Facebook”).

With explicit user consent, when an ad posted by us on Facebook is clicked, the Facebook Pixel extends the URL of our linked page. This additional URL parameter is written via a cookie in the user's browser, which is set by our linked page itself. Through this cookie, specific customer data, such as email addresses, are collected. This data is collected in connection with actions such as purchases, sign-ups or registrations on our website linked to the Facebook ad (extended data link). The cookie enables the Facebook Pixel to read and send the collected data, including specific customer data, to Facebook.

The use of the Facebook Pixel with extended data link allows us to target our Facebook ads to visitors to our online offerings. As a result, our ads are displayed only to Facebook users who have already shown interest in our online offer or have certain characteristics that we have transmitted to Facebook (so-called “Custom Audiences”). This allows us to ensure that our Facebook ads match the users' potential interests and are not perceived as annoying. Moreover, using the Facebook Pixel with extended data linking, we can statistically evaluate the effectiveness of our ad campaigns by checking whether users are directed to our website after clicking on a Facebook ad (so-called “Conversion”). Compared to the standard version of the Facebook Pixel, the extended data linking function records more assigned conversions, which improves the effectiveness measurement of our ads.

All transmitted data is stored and processed by Facebook to connect to the respective user profile. Facebook may use the data according to Facebook's privacy policy (https://www.facebook.com/about/privacy/) for its own advertising purposes. In addition, Facebook and its partners may display advertisements on and outside Facebook.

This data processing takes place on the basis of Article 6(1)(a) of the AVG (consent) and Article 6(1)(f) of the AVG (legitimate interest). Our legitimate interest lies in the analysis and optimization of our online marketing activities and the economic exploitation of our online offer.

You may withdraw your consent to the use of the Facebook Pixel with extended data link at any time.

Web analytics services On zarandi-amsterdam.nl we use Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google (Universal) Analytics uses so-called “cookies,” which are text files stored on your device that allow analysis of your use of the website. The information generated by the cookie about your use of the website (including your abbreviated IP address) is usually transferred to a Google server and stored there. It may also be transferred to Google LLC. servers in the USA.

To ensure the anonymity of your IP address and prevent direct identification, on this website we use Google (Universal) Analytics only with the extension “_anonymizeIp()”. As a result, your IP address is truncated by Google within the member states of the European Union or other treaty countries of the European Economic Area before transmission. Only in exceptional cases will the full IP address be transferred to a Google LLC. server in the USA and truncated there. On behalf of zarandi-amsterdam.nl, Google will use this information to evaluate your use of the website, compiling reports on website activity and providing us with further services relating to website usage and internet usage. The IP address sent by your browser in the context of Google (Universal) Analytics is not merged with other Google data.

Google Analytics also allows the creation of statistics about the age, gender and interests of visitors to the page based on interest-based advertising and taking into account information from third parties, using the “demographic characteristics” feature. This allows us to define and differentiate user groups to better target marketing measures. However, the data collected via the “demographic characteristics” cannot be attributed to a specific person.

More information on Google Analytics processing and Google's handling of website data can be found at: https://policies.google.com/technologies/partner-sites

The described processing operations, in particular the setting of Google Analytics Cookies to analyze information on your device, are only carried out with your express consent in accordance with Article 6(1)(a) of the AVG. Without your consent, Google Analytics will not be used during your visit to the website.

You may revoke your consent at any time with future effect. To exercise your revocation, you can disable this service via the “Cookie-Consent-Tool” provided on the website.

We have entered into a processor agreement with Google to ensure that Google

Cookies:

To ensure an attractive visitor experience on our website and to enable certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies used by us are deleted after the browser session has ended, i.e.

after you close your browser (so-called session cookies). Other cookies remain on your device and enable us to recognize your browser on your next visit (so-called permanent cookies). When cookies are set, various user information such as browser and location data and IP address are collected

Values are collected and processed individually. Persistent cookies are automatically deleted after a set duration, which varies depending on the cookie type. You can find how long each type of cookie is stored in the cookie settings of your web browser.

Some of the cookies we use are necessary so that you can use certain features on our website (for example, the shopping cart function). By setting cookies, we can also improve the user experience of our website by collecting information about how you use our website.

The use of cookies is based on Article 6 paragraph 1(f) of the General Data Protection Regulation (GDPR), unless otherwise stated. If certain cookies we use also process personal data, the processing takes place in accordance with Article 6(1)(b) of the AVG for the performance of the contract,

Article 6(1)(a) AVG in case of consent or Article 6(1)(f) AVG to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and efficient design for the site visitor.

Please note that you can set your web browser and decide as an individual whether to accept or reject them, or deactivate cookies for specific cases or in general. Each web browser manages cookie settings differently. You can find more on how to change your cookie settings in the help section of each browser. Here are some links to specific browser cookie settings:

Internet Explorer: Delete and manage cookies - Microsoft Support
Firefox: Third-party cookies and Firefox tracking protection
Chrome: HOW GOOGLE USES COOKIES
Safari: Manage cookies and website data using Safari

Please note that the functionality of our website may be limited if you do not accept cookies.

CONTACT INFORMATION:

Email address: support@velvet-melbourne.com

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